List of episodes
How to Experiment Quickly & Find HUGE Wins (5 Steps)
November 19, 2019
Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to r...
How to Create a Go-to-Market Strategy (5 Steps)
November 12, 2019
What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO o...
How to Awaken the Fearless Marketer in You (3 Steps)
November 05, 2019
What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consu...
3 Principles to Future-Proof Your SEO Strategy
October 29, 2019
Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. We covered:
[Replay] DHH and Basecamp's Guide to No-Bullsh*t Marketing
October 22, 2019
On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails. He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.