List of episodes
What Politicians Know About Marketing That You Don’t
January 15, 2019
What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It’s a unique perspective on how to run campaigns and build more human connections. We discussed: The three biggest mistakes busi...
How to Thrive for Change & Growth in a Chaotic Environment
January 22, 2019
Let’s talk about eliminating chaos in your marketing efforts. In today’s episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth. You’ll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment. We discussed...
How to Sell with Steli Efti
February 05, 2019
In this episode, you’ll hear expert sales advice from a successful entrepreneur who’s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network). We discussed: How to think about your customer before you start a business
3 Reasons Why Your Content Sucks (And How to Fix It)
February 12, 2019
In this episode, you’ll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results. We covered: Why content from companies usually sucks (and how to fix it)
The Brain Audit: How to Sell More [Book Summary & Podcast Episode]
September 02, 2017
My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year. In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It wor...