The Long-Term Principles to Create Effective Facebook Ads

April 17, 2018

How often do you look at Facebook? Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue. In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising. Listen to this Episode:

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How to Tell Better Stories With Data

May 01, 2018

Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest. Don’t feed the bears! And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content. Today, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media

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How to Validate Your Business Idea in 3 Steps (The Right Way)

May 08, 2018

How to validate your business idea, the right way? Marketers have become obsessed with conversion optimization over the last few years. We’re trying to squeeze conversions out of each part of our website. But are we forgetting there’s another human involved on the other side of the screen? We tackle that topic in today’s episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups. Josh shared with us his 3-step plan for starting a n...

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How to Start a Marketing Agency the Right Way with David Baker

December 12, 2017

How to start a marketing agency? My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today. David will share with us a practical, no bullshit guide to starting a marketing...

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How to Build a Growth Marketing Team (The Non-Sleazy Way)

May 15, 2018

How to build a marketing team for growth, the non-sleazy way? Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen. He’s a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software. I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discu...

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