Everyone Hates Marketers Everyone Hates Marketers

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.
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Latest Episodes…

  1. The Power of Persuasion: How to Use Scarcity and Urgency to Sell More

    Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. ...

    2018-07-24

  2. Why Your Promotions Get Ignored (And How to Fix This) with Jack Born

    Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use ...

    2018-07-24

  3. How to Start a Marketing Agency (a Practical, No-Bull Guide)

    So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my ...

    2018-07-19

  4. How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed

    You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine ...

    2018-07-17

  5. 26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

    Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.   My guest in episode 70 ...

    2018-07-10