Everyone Hates Marketers Everyone Hates Marketers

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.
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Latest Episodes…

  1. Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

    What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market. But we really buy products and services to ...

    2018-07-03

  2. 3 No-BS Principles for Unforgettable Marketing with Margo Aaron

    Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why ...

    2018-06-26

  3. Social Media Is Bullshit and Here's Why with BJ Mendelson

    Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus ...

    2018-06-19

  4. The Most Effective Way to Generate Demand with Jeanne Hopkins

    Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or ...

    2018-06-12

  5. How to Create Demand for Your Product (And Avoid Costly Mistakes)

    Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or ...

    2018-06-12