List of episodes
The 1-Page Marketing Plan Build Yours in 9 Steps
April 24, 2018
Are you overwhelmed by a sea of possibilities for your marketing? Have you read 1-Page Marketing Plan by Allan Dib? If you haven’t, you should. Today, I’m talking to Allan, a serial entrepreneur, technology freak, and rebellious marketer who believes marketers should stop the “Shiny Object” syndrome and sleazy tactics - not putting lipstick on a pig! Top...
How to Tell Better Stories With Data
May 01, 2018
Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest. Don’t feed the bears! And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content. Today, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media
Building a Marketing Team for Growth with Ferdinand Goetzen
May 15, 2018
Is there an honest way to approach growth hacking? Today we tackle how to jumpstart a guilt-free marketing team with growth expert Ferdinand Goetzen. We spoke about the role of growth in authentic marketing teams and where you can go to find the ideal person for the position. In this episode, we covered: Why most well-known growth hacks won't work for your business What the biggest sin in marketing is today and how to avoid this mistake
3 Steps to Validating Your Business Idea The Right Way Josh Pigford from Baremetrics
May 08, 2018
Marketers have become obsessed with conversion optimization over the last few years. We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen? We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups. Josh shared with us his 3-step plan for starting a new business, including how to validate your business id...
7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger
June 05, 2018
Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing. Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and shar...