3 No-BS Principles for Unforgettable Marketing with Margo Aaron

June 26, 2018

Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psyc...

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How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed

July 17, 2018

You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused...

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26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

July 10, 2018

Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.   My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positi...

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Why Your Promotions Get Ignored (And How to Fix This) with Jack Born

July 24, 2018

Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Resou...

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Seth Godin's Marketing Secrets [Replay]

September 25, 2018

We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are S...

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