Why Marketing Storytelling Matters Now More Than Ever

July 04, 2017

My guest today is Michael Troiano, a Harvard Business School graduate and former Chief Marketing Office of Actifio, a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at G20 Ventures

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How Long-Term Marketing Can Help You Generate More Profits

July 11, 2017

This week I’m talking to Conner Keppel about how long-term marketing can help you generate more profits than short-term marketing. Conner is the Head of Marketing for Phorest, salon software that helps salons grow their businesses. On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources. Join us as we get into the the benefits of long-term marketing, specialization and how it can be a...

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Seth Godin's Marketing Secrets to Launching a New Business

July 18, 2017

This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1000 and market it to success within 3 months. Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up. Topics Discussed in this Episode: ...

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How Smart Positioning Can Make Your Marketing 10x Better

July 25, 2017

My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step. He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms. List...

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Marketing for Developers: How to Build Software People Want

August 01, 2017

This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!. This episode is a great listen for marketers and developers w...

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