SaaS Monetization: How to Make More From Current Customers

August 22, 2017

SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by ste...

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4 Ethical Growth Marketing Ideas to Test in Your Business

August 15, 2017

My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders. He is also an entrepreneur who has learned man...

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5 Content Marketing Promotion Tactics You Should Try Today

August 08, 2017

My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more. He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as

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How to Conduct a Social Media Competitive Analysis

August 29, 2017

This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy....

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How to Use Emotional Targeting to Acquire Happier Customers

September 05, 2017

My guest this episode is Talia Wolf, Founder and Conversion Consultant at Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you. Listen in to learn Talia’s step-by-step methodology of...

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