List of episodes
Google's Scary Future: What Every Marketer Should Know
September 12, 2017
Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide. My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital
How to Convince People to Buy Without Being Pushy
September 19, 2017
My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three month vacation every year. In this episode you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It wo...
Customer Research 101: Uncover What Your Audience Wants
September 26, 2017
This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel. He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively. Listen in as Liston walks us through a step-by-step process of...
SaaS Content Marketing: Why Education is a Powerful Approach
October 03, 2017
My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses. She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more. She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especi...
Overwhelmed? How to Overcome Marketing Information Overload
October 10, 2017
On this episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content. Yam is based in Israel and has 10 years experience in marketing, previously serving as CMO of Webydo web design platform. Today you’re going to learn how to overcome information overload as a marketer. Join us as...