List of episodes
How to Track the Right Metrics & KPIs Throughout Your Funnel
December 19, 2017
This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company. Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.
2017 in Review: Stats, Mistakes Made, Lessons Learned
December 26, 2017
Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show. I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way. Topics Discussed in this Episode:
How to Turn Website Data into Insights You Can Actually Use
January 09, 2018
My guest this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce. Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team. As users we don’t want reports, we want insights to help make decisions. Thi...
What to Expect in 2018: Future Guests & Improvements
January 02, 2018
This week we have another special edition episode of Everyone Hates Marketers. I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon. We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget...
Online Advertising Is Dead; Long Live Traditional Advertising?
January 16, 2018
In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising. Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider. He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more. Today he will explai...