List of episodes
26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
July 10, 2018
Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positi...
Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
July 24, 2018
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Resou...
Seth Godin's Marketing Secrets [Replay]
September 25, 2018
We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are S...
How to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter Syndrome
January 29, 2019
If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany DaSilva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs. You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human. We discussed:
Mark Ritson: 4 Steps to Creating a Marketing Strategy [Replay]
March 19, 2019
This week is a special replay of one of our most popular episodes. Mark Ritson joined the podcast last year to chat about the technical side of market research, branding, and building out an effective marketing strategy. Don't miss it. Even if you've heard this interview before, give it another listen. I learn something new every time. When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consu...