List of episodes
Lean Marketing Principles to Become an Unstoppable Marketer
June 20, 2017
Using lean marketing principles can help you to become a more productive digital marketer. In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics...
Why Weak Marketing Foundations Are Killing Your Business
June 27, 2017
Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley. Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations. Listen in to our very interesting chat about what compani...
Why Marketing Storytelling Matters Now More Than Ever
July 04, 2017
My guest today prefers emotions and marketing storytelling over growth hacking and optimization. Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at
How Long-Term Marketing Can Help You Generate More Profits
July 11, 2017
How can long-term marketing help you generate more profits than growth hacking? Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses. On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources. Join us as we get into the the benefits of long-term marketing, specialization and how it can be ap...
Seth Godin’s Marketing Secrets to Launching a New Business
July 18, 2017
What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin’s marketing secrets? This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months. Join us as he shares his wisdom...