List of episodes
The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
July 24, 2018
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Bor...
Neville Medhora on the Best Way to Learn Copywriting
July 31, 2018
Who is Neville Medhora? Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He’s an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe. What is the Kopywriting Kourse? The Kopywriting Kourse is training that’s designed to turn beginning copywriters into pros. Busines...
Brand Positioning 101: How to Tell a Memorable Story
August 07, 2018
How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today’s episode, Rebecca Vogels and I chat about the conne...
Finding Social Media Influencers The No-BS Way in 7 Steps
August 14, 2018
Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them. ...
How to Do User Research (Even if You’re on a Budget)
August 21, 2018
Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. We covered: