How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

August 28, 2018

Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply th...

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Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps

September 04, 2018

How can we use story in our marketing strategy and drive more business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice. In this episode, we’re joined by master storyteller Michael Hauge. He’s an author and story expert who has coached on countless Hollywood movie scripts since 1985. Tune in to learn how you can apply Michael’s 6-step storytelling formula...

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Q&A – Part 1

September 07, 2018

We’re going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I’m going to spend some time answering everything you submitted over the next two weeks. I’ll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. In this episode: The t...

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Q&A – Part 2

September 18, 2018

Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today’s episode is dedicated to answering your marketing questions. You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let’s dive in.   In this episode: The number one skill everyone modern marke...

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5 Proven Methods for Positioning Your New Product

October 02, 2018

How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech indust...

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