List of episodes
User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
October 09, 2018
What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take...
How to Stay Relevant in Business: 3 Tips to Remain Competitive
October 16, 2018
How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we’re joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to y...
Content Distribution Plan: An In-Depth Process for Driving More Traffic
October 23, 2018
Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers–but what&rsqu...
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
October 30, 2018
If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode.
How to Scale Content Creation Without a Team
November 06, 2018
Do you want to learn how to scale content creation without a team? In this episode, we’re joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today–with zero b...