List of episodes
How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
December 18, 2018
Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today’s episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google — and exactly how to approach keyword research right now. We discussed: Why keyword research is stil...
How to Do Video Marketing: 9 Effective Tips on Getting Started
December 11, 2018
Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today’s episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment). We discussed:
Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
December 04, 2018
What is marketing psychology? When it comes to digital marketing it’s easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only–humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Bi...
How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
November 27, 2018
Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What’s the problem with paid traffic? The costs begin to stack up fast. My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of vis...
How to Become a Marketing Strategy Expert (Starting from Scratch)
November 20, 2018
In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan’s personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.