Rob Walling: The Stairstep, No-Bull Approach to Bootstrapping

April 03, 2018
For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product? Marketers and developers will learn a lot today! In this episode, I’m talking to Rob Walling, a Web developer, podcaster, entrepreneur, and conference co-host about stairstepping your way up when it comes to bootstrapping. Topics Discussed in this Episode:
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How to Earn Your Customers' Love and Attention

March 27, 2018
Surprisingly, companies still need to be convinced to focus on their customers before making money. Treating customers badly is no longer an option. In this episode, learn how to earn your customers’ love and admiration, as well as grow your business. Today, I’m talking to Jeanne Bliss, president of Customer Bliss. Jeanne describes how companies focus on sales goals, internal KPIs, and and other metrics, and tend to forget about their customers - who actually d...
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How to Create (& Launch) Your First Digital PR Campaign

March 20, 2018
Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business. Today, I’m talking to Lexi Mills, a digital PR expert and Influence professional. Topics Discussed in this Episode: Definition of digital PR
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Customer Journey Mapping: Get Started in a Few Steps

March 13, 2018
Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it. Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaigns for companies of all shapes and sizes for the past 15 years. She will help us build a basic strategy based on customers by mapping out their customer journey. Gia is a SaaS Marketing and Customer Experience Strategist, Startup Mentor, and former Vice President...
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Value Proposition: What Is It & How to Create One

March 06, 2018
Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer). Copywriting is important and one of the biggest parts of marketing. Naming your value proposition is one thing in copywriting that is critical. It sends a strong message that convinces people about the value you can provide them. Topics Discussed in this Episode:
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