How to Spot Shady SEO Providers

February 27, 2018
This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday. The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google. Today Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one. With nearly...
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How to Create 100% Accurate and Detailed Buyer Persona

February 20, 2018
My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buy...
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How Noah Kagan Would Launch a Business With $1k Anonymously

February 13, 2018
Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase...
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How to Blow Shit up and Make a Difference

February 06, 2018
My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. L...
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3 Steps to Write Copy That Converts with Joanna Wiebe

January 30, 2018
Today I’m talking to Joanna Wiebe, Co-Founder and Head of Growth for Airstory.co and the co-founder of CopyHackers.com. She is a master conversion copywriter who has worked with companies like Wistia, Buffer, Crazy Egg, Shopi...
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