List of episodes
How To Use Humor In Your Marketing To Stand Out And Get More Sales
July 02, 2019
Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show toda...
More Isn’t Always Better – Challenging the Growth at All Costs Mindset
June 25, 2019
Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better. Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.
How To Build an Influencer Program That Actually Works
June 18, 2019
Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans. In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix. Melinda is a serial entrepreneur and the founding partner of Timesha...
How to Secure a Large-Scale Speaking Gig Without Prior Experience
June 11, 2019
Speaking at a large conference may be intimidating to most people, but today’s guest, Stefanie Grieser, explains why marketers should be actively searching for speaking opportunities. Stefanie, Co-Founder of Shine, the professional speaker accelerator for women, and Director of Marketing at Sphere, shares her first-hand experience on how to land a speaking gig even if you’ve never spoken at a large even...
[REPLAY] How to Send Emails with 83%+ Open Rates
June 04, 2019
Today's a replay of one of my favorite episodes. Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time. Topics discussed: What's wrong with br...