List of episodes
Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
December 04, 2018
What is marketing psychology? When it comes to digital marketing it’s easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only–humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Bi...
How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
November 27, 2018
Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What’s the problem with paid traffic? The costs begin to stack up fast. My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of vis...
How to Become a Marketing Strategy Expert (Starting from Scratch)
November 20, 2018
In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan’s personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.
How to Prepare for Automation in Digital Marketing
November 13, 2018
Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. In this episode, you’ll learn how much technology will impact the future of advertising. My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.
How to Scale Content Creation Without a Team
November 06, 2018
Do you want to learn how to scale content creation without a team? In this episode, we’re joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today–with zero b...