List of episodes
How to Create a Go-to-Market Strategy (5 Steps)
November 12, 2019
What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO o...
How to Awaken the Fearless Marketer in You (3 Steps)
November 05, 2019
What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consu...
3 Principles to Future-Proof Your SEO Strategy
October 29, 2019
Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. We covered:
[Replay] DHH and Basecamp's Guide to No-Bullsh*t Marketing
October 22, 2019
On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails. He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.
4 Questions to Design High-Converting Landing Pages
October 15, 2019
You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue. My guest today is Pedro Cortés, a SaaS marketing and design consultant. We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling poin...