Social Media Is Bullshit and Here's Why with BJ Mendelson

June 19, 2018

Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand. We covered: Why most statistics don’t give insight into your customer What happened when...

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Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

July 03, 2018

What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market. But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in. Alan Klement joins the podcast to explain the process behind Jobs to be Done and...

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3 No-BS Principles for Unforgettable Marketing with Margo Aaron

June 26, 2018

Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psyc...

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How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed

July 17, 2018

You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused...

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26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

July 10, 2018

Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.   My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positi...

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