List of episodes
How to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter Syndrome
January 29, 2019
If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany DaSilva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs. You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human. We discussed:
Mark Ritson: 4 Steps to Creating a Marketing Strategy [Replay]
March 19, 2019
This week is a special replay of one of our most popular episodes. Mark Ritson joined the podcast last year to chat about the technical side of market research, branding, and building out an effective marketing strategy. Don't miss it. Even if you've heard this interview before, give it another listen. I learn something new every time. When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consu...
How to Address Your Customers' Most Serious Concerns & Improve Conversions
April 23, 2019
Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customers' concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. We covered:
[REPLAY] 3 Steps to Write Copy That Converts with Joanna Wiebe
April 30, 2019
Summary: Want to learn how to write effective copy? Here's your chance to learn from one of the best. This week's episode is a special replay of my interview with Joanna Wiebe, the original conversion copywriter. Tune in to hear Joanna reveal her 3-step process for taking the guesswork out of of copywriting. Link: https://everyonehat...
[REPLAY] How to Send Emails with 83%+ Open Rates
June 04, 2019
Today's a replay of one of my favorite episodes. Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time. Topics discussed: What's wrong with br...