Writing & Self-Publishing a Marketing Book: A No-Bull Guide

August 06, 2019

Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn&...

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How to Find out What Triggers Customers to Buy (7-Step Process)

July 30, 2019

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better produ...

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How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

July 23, 2019

Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools. Kaleigh joins the show today to help us understand how to find wo...

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Take F*cking Risks: 3 Ways to Get Noticed

July 16, 2019

There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fuck...

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How to Start a Marketing Agency (a Practical, No-Bull Guide)

July 19, 2018

So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing. Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some o...

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