How to Validate Your Business Idea in 3 Steps (The Right Way)

May 08, 2018

How to validate your business idea, the right way? Marketers have become obsessed with conversion optimization over the last few years. We’re trying to squeeze conversions out of each part of our website. But are we forgetting there’s another human involved on the other side of the screen? We tackle that topic in today’s episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups. Josh shared with us his 3-step plan for starting a n...

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How to Start a New Career in 4 Original, Actionable Ways

May 29, 2018

Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we’re joined by Jennifer Dzuira. She’s the founder of and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrep...

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How to Create Demand for Your Product (And Avoid Costly Mistakes)

June 12, 2018

Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates dem...

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The Power of Persuasion: How to Use Scarcity and Urgency to Sell More

July 24, 2018

Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Bor...

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Neville Medhora on the Best Way to Learn Copywriting

July 31, 2018

Who is Neville Medhora? Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He’s an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe. What is the Kopywriting Kourse? The Kopywriting Kourse is training that’s designed to turn beginning copywriters into pros. Busines...

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