Take F*cking Risks: 3 Ways to Get Noticed

July 16, 2019

There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fuck...

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How to Start a Marketing Agency (a Practical, No-Bull Guide)

July 19, 2018

So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing. Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some o...

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How to Validate Your Business Idea in 3 Steps (The Right Way)

May 08, 2018

How to validate your business idea, the right way? Marketers have become obsessed with conversion optimization over the last few years. We’re trying to squeeze conversions out of each part of our website. But are we forgetting there’s another human involved on the other side of the screen? We tackle that topic in today’s episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups. Josh shared with us his 3-step plan for starting a n...

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How to Start a New Career in 4 Original, Actionable Ways

May 29, 2018

Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we’re joined by Jennifer Dzuira. She’s the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrep...

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How to Create Demand for Your Product (And Avoid Costly Mistakes)

June 12, 2018

Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates dem...

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