How to Conduct a Social Media Competitive Analysis

August 29, 2017

This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.

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How to Use Emotional Targeting to Acquire Happier Customers

September 05, 2017

My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co. Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you. Listen in to learn Talia’s step-by-step methodology of cu...

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Google’s Scary Future: What Every Marketer Should Know

September 12, 2017

Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide. My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital

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Customer Research 101: Uncover What Your Audience Wants

September 26, 2017

This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel. He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively. Listen in as Liston walks us through a step-by-step process of c...

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SaaS Content Marketing: Why Education is a Powerful Approach

October 03, 2017

My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses. She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more. She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especi...

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