Why People Don’t Connect With Your Marketing & How To Fix It

October 17, 2017

My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wi...

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How To Use Jobs To Be Done to Read Your Customers’ Minds

October 24, 2017

How to use Jobs to be done? On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co. Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old meth...

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How To Calculate The Value Of Your Leads Overtime

October 31, 2017

How to calculate lead value? My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-t...

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Website Personalization: What Is It And How To Get Started

November 07, 2017

This episode is all about website personalization: what it is, how it works, and how to get it started in your business today. My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage...

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What Motivates Human Behavior: 5 Drivers You Should Know About

November 14, 2017

What motivates human behavior? My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People,

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