List of episodes
Why People Don’t Connect With Your Marketing & How To Fix It
October 17, 2017
My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wi...
How To Use Jobs To Be Done to Read Your Customers’ Minds
October 24, 2017
How to use Jobs to be done? On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co. Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old meth...
How To Calculate The Value Of Your Leads Overtime
October 31, 2017
How to calculate lead value? My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-t...
Website Personalization: What Is It And How To Get Started
November 07, 2017
This episode is all about website personalization: what it is, how it works, and how to get it started in your business today. My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage...
What Motivates Human Behavior: 5 Drivers You Should Know About
November 14, 2017
What motivates human behavior? My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People,