Everyone Hates Marketers

10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

What do you do if your customers just don't "get" your product? 

My guest today is Jane Portman, UI design expert, and co-founder of Userlist.io. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.


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