Everyone Hates Marketers

4 No-BS Steps to Launch A Successful Newsletter

Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.

This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more. In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.

We covered:

  • The difference between email newsletters and email marketing
  • Why newsletter is not going away anytime soon
  • Do younger people have a different relationship with emails?
  • How to set the right goal for your newsletter
  • Designing your newsletter’s value proposition
  • How to do customer research by “stalking” your audience
  • Why consistency is everything
  • What Josh thinks marketers should learn for the next 5, 10, and 50 years

Resources:


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