Everyone Hates Marketers

4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)

Do you find it hard to find fresh ideas for your content? My guest today will tell you how to generate content that will resonate with your audience.

Today we have John Collins, Director of Content at Intercom. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas. 

We covered:

  • Why companies just started noticing the power of content in the past couple of years
  • Why content is fundamental in today’s marketing
  • The first step to getting started in content marketing
  • When you should NOT do content marketing
  • How to create an authentic, emotion sparking content
  • Why SEO should not be the focal point of content creation


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