Everyone Hates Marketers

4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson

When it comes to your strategy, nothing is more important than market research.

My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.

Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.

In this episode, you’ll learn:

  • The truth about Steve Jobs dislike for market research
  • Why your reputation can’t really be destroyed overnight
  • How nearly all marketers miss the key step in their strategy
  • The two most important questions to ask your customers
  • What mistake companies make when it comes to segmentation
  • How to decide which market you should be targeting
  • The surprising reason you have less competition than you think


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