Everyone Hates Marketers

How to Spot Shady SEO Providers

This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday. The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google. Today Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one. With nearly 15 years of digital experience working for companies such as Dannon, Heineken, Mazda, Dominos Pizza, AXA Insurance, Amazon, and many more, he is a great person to learn from.

Topics Discussed in this Episode:

  • Defining SEO and how it’s done
  • The damage bad SEO can have on a business
  • What good SEO looks like versus red flags
  • How to spot bad SEO practitioners and avoid them
  • How to evaluate SEO hires and what it should cost
  • What to do if you’ve been burned
  • Gavin’s advice and recommended resources



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