Everyone Hates Marketers

How to Use the 80/20 Rule to Work Less and Make More

Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.

Perry, a best-selling author, speaker, and world-renowned business consultant, joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.

We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.

We covered:

  • How to identify your customers by using John Paul Mendocha’s 5 Power Disqualifiers
  • Why sales should be a disqualification process rather than a convincing process
  • The five elements that identify whether a customer will buy your product
  • How to begin implementing the 80/20 Marketing rules into your sales approach
  • The importance of categorizing your customers into groups and identifying their commonalities
  • Why you must speak with your customers face to face or on the phone
  • The top three qualifying questions you can ask any of your customers
  • The key characteristic that separates amateur marketers from professional marketers
  • The framework of direct-response marketing
  • How to “agitate” your customer’s problems in an honest and ethical method
  • The formula to guarantee your customer’s satisfaction
  • Why customer disqualification will increase customer satisfaction



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