3 Steps to Write Copy That Converts with Joanna Wiebe

January 30, 2018

Today I’m talking to Joanna Wiebe, Co-Founder and Head of Growth for Airstory.co and the co-founder of CopyHackers.com. She is a master conversion copywriter who has worked with companies like Wistia, Buffer, Crazy Egg, Shopify, InVision and many more. If you’ve ever struggled to write copy for your landing page, Joanna is here to help you start writing and make sure people care about what you write. Listen in for a detailed step-by-step guide to better customer research, more authentic writing and increased conversions for your business.

Topics Discussed in this Episode:

  • Conversion copywriting versus fiction writing
  • The three steps of good copy: research and discovery, organizing into a written framework, and editing
  • The research and discovery phase: interviews, surveys, mining reviews
  • Asking the right questions to know your customer
  • Copywriting frameworks and how to use them
  • How to edit your copy
  • Joanna’s recommended resources and advice for aspiring marketers


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