4 Vital Things To Do Before Marketing Your New Startup

December 05, 2017

Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator. Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more.

Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business. Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business. Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.

 

Topics Discussed in this Episode:

 

  • The importance of marketing foundations
  • Growth hacking pitfalls
  • Customer development work
  • Resources to identify ideal customers
  • Creating your first value proposition
  • Filling success gaps
  • Nichole’s recommended reading

 

Resources:

 

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