How to Blow Shit up and Make a Difference

February 06, 2018

My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. Listen in to learn how to “blue-sky” your dreams and take your work to the next level.

Topics Discussed in this Episode:

  • The state of modern advertising
  • “Blue-sky” marketing exercises and changing your mindset
  • Humanizing big data and the importance of diversity
  • Rebalancing the power equation
  • How to productize your business
  • Thinking of your audience as your team
  • Identifying your values and finding your default throwaway descriptor

Resources:

“I like to blow shit up. I am the Michael Bay of business” - Cindy Gallop

“We need to move our focus on making good marketing advertising to making marketing and advertising good.” - Cindy Gallop

“Your audience, your consumers must be your team. And by that, I mean your team must be made up of the people to whom you are selling. And the people to whom you are selling are the whole of humanity.” - Cindy Gallop

<<< Back to Everyone Hates Marketers