How to Build a Content Strategy from Scratch (3 Steps)

October 01, 2019

Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers. The good news is, not all hope is lost. 

My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the st significant content promotion mistake you can make.

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