How to Create 100% Accurate and Detailed Buyer Persona

February 20, 2018

My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.

Topics Discussed in this Episode:

  • Why big data isn’t enough to understand people
  • Step-by-step customer research methods
  • How to effectively interview buyers
  • The 5 Rings of Buying Insight
  • Creating a buyer persona

Resources:

 

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