How to Track the Right Metrics & KPIs Throughout Your Funnel

December 19, 2017

This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company. Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.

If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.

Topics Discussed in this Episode:

  • Determining the metrics and tools useful to your company
  • Key KPIs to rely on
  • Building an analytics and integration specification guide
  • Script planning and auditing
  • Tips and resources for learning analytics
  • Entreprenuership and starting a business
  • Customer development and validation
  • Recommended resources


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