Oli Gardner's Blunt Advice to Becoming a Great Marketer

November 21, 2017

This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software. Today we are talking about marketing bullshit and how to fight it together. Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.

Topics Discussed in this Episode:

  • New Business idea challenge - $1000 and 6 months
  • Misconceptions in conversion rate optimization and testing
  • Avoiding dark and shady tactics
  • How to become a more human centric marketer
  • Tracking cohorts and customer lifetime value
  • Product marketing at Unbounce
  • Oli’s advice to young marketers


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