Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
July 24, 2018
Scarcity and urgency are powerful persuasion triggers, but are they ethical?
We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.
How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.
- Deadline Funnel
- Influence: The Psychology of Persuasion
- Thinking, Fast and Slow
- Hooked: How to Build Habit-Forming Products
- How to Send Emails with 83%+ Open Rates (Not a Clickbait)
- Perry Marshall
- Sphere of Influence
- The Ultimate Guide to Google AdWords
- Advanced Google Adwords