3 Reasons Why Your Content Sucks (And How to Fix It)

February 12, 2019

In this episode, you’ll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.

We covered:

  • Why content from companies usually sucks (and how to fix it)
  • How the global economic collapse led to brands becoming publishers
  • 3 warning signs that your content marketing is bad
  • The #1 thing brands should do right now to improve your content
  • How to use free tools to listen to your audience on social media
  • What you can do to contribute to a conversation online
  • How to earn attention by listening to what people aren’t saying
  • Why you must create a unique and unapologetic personality
  • How to learn how to become a better storyteller



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