Everyone Hates Marketers

F*ck Overnight Success: 3 Ways to Patiently Grow a Profitable Side Project

In the fast-paced world of internet business, the hope of overnight success is rampant. The reality is, it takes time. A lot of it. My guest today is Tommy Griffith, the Founder of ClickMinded, which is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible.

Tommy shared how he patiently built ClickMinded over the year while working full-time at Paypal, and later Airbnb, the failures he encountered, and some decisions he made along the way that defies popular opinions.

We covered:

  • How Tommy got into debt on his first venture towards entrepreneurship
  • How Tommy started out his side project while having a full-time job
  • Finding the first customers from an underrated acquisition channel
  • How living the “Instagram businessman” lifestyle brought Tommy to his career’s lowest point
  • How striking a strategic partnership accelerated ClickMinded’s growth
  • Why Tommy thinks email is still the most important channel
  • What Tommy thinks marketers should learn today that would help them in years to come
  • How talking to customers helped Tommy realized surprising use cases of his product


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