Growth Loops: The End of Traditional Funnels?
May 14, 2019
It’s time to stop viewing your business as a funnel. If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model.
Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.
- Why not all companies function as a traditional sales funnel
- The 2 biggest mistakes you can make when looking at your “word of mouth” growth loop
- Why it is important to continue to layer new growth loops into your business model
- Examples of commonly used growth loops
- The 3 major factors that create a successful growth loop
- The easy first step companies should take when analyzing growth loop models
- Choosing between highly diversified growth loops or expertise in one growth loop
- How to identify your growth loop’s most impactful point of leverage
- Some insightful career path advice for marketers
- AARRR Marketing
- Product Hunt
- Hacker News
- Drift + Segment
- Casey Winters
- Andrew Chen
- Elena Verna
- Fareed Mosavat
- Darius Contractor
- How to Address Your Customer’s Most Serious Concerns & Improve Conversions