Everyone Hates Marketers

How to Create a Go-to-Market Strategy (5 Steps)

What is a go-to-market strategy, exactly?

In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.

My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.

We covered:

  • What exactly is a go-to-market strategy?
  • The difference between go-to-market strategy” and “marketing strategy”
  • Signs that a company needs a go-to-market strategy
  • The frameworks to start creating a Go-to-market strategy
  • Why is it important to have a “model-market fit” and “channel-market fit”
  • A real-life example of model and channel market fit
  • Why follow up questions is vital in customer interviews
  • Using Objective & Key Results (OKRs) to translate customer interview into actionable steps
  • Why targeting customers’ mindset is much more important than just aiming at demographics
  • Biggest mistake companies made when creating a go-to-market strategy
  • What marketers should learn in the next 5,10, 20 years


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