How to Sell with Steli Efti

February 05, 2019

In this episode, you’ll hear expert sales advice from a successful entrepreneur who’s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).

We discussed:

  • How to think about your customer before you start a business
  • Why Steli recommends you sell a service before building a product
  • When potential customer interviews become a waste of time
  • The framework for effective customer development conversations
  • How to reprogram your mind and see failure as progression
  • Why you will never become immune to hearing the word “no”
  • The exact process Steli tried to cold call startups (without using his name or network)
  • How to generate revenue quickly with services



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