How to Use Customer Surveys to Sell More (And Better)
March 26, 2019
Wouldn’t you love to get more value out of customer surveys?
As we all know, talking to customers is the best way to learn more about your audience. We’ve covered surveys and how to get inside your prospects’ head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.
This is a special interview because I’m speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they’re here to reveal how you can use surveys to sell more… without pissing your customers off.
How Rob and Kennedy transitioned from entertainment into marketing
Why typical customer surveys are where useful data goes to die
How to create a personalized sales process at the end of your funnel
The best way to ask key questions (and instantly define your customers’ needs)
What happens next in the funnel after someone completes your survey
Why sending email blasts to your entire list alienates 60% of your audience
The simplest place in your funnel to start asking subscribers to fill out a survey
Two practical techniques for increasing your survey response rates
What four critical questions will generate the most useful answers
- 3 Marketers Walk Into a Podcast
- How To Sell The Way Customers Want To Buy
- @ResponseSuite on Twitter
- How to Do User Research (Even if You’re on a Budget)