User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

October 09, 2018

What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective.

Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.

 


We covered:

  • What user-centered design means for marketers
  • Why achieving user-centered design starts at the top
  • How to use analytics to understand what’s going wrong
  • Why you must examine the “content consumption” metric
  • How to approach your customer research
  • Why most buyer personas fail (and what to do instead)
  • The reason why you should focus on three key metrics
  • The difference between reporting vs. monitoring data

Resources:

 

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