What Politicians Know About Marketing That You Don’t

January 15, 2019

What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It’s a unique perspective on how to run campaigns and build more human connections.

We discussed:

  • The three biggest mistakes businesses make today
  • What happens when you use marketing tactics over strategy
  • The #1 problem with relying on discounts to drive sales
  • Why referrals are the best way to grow without any money
  • The right way to ask your target market survey questions
  • How to listen to what the market research is telling you
  • One simple way businesses can make human connections
  • How to nail your marketing campaigns right from the beginning



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